Profitez d'un essai d'un mois gratuit

The digital library for managers designed by Cyberlibris and the Eyrolles Bookstore

Brand Singapore

Nation Branding in a World Disrupted by Covid-19

QRcode

Author(s): Koh Buck, Song

Publisher: Marshall Cavendish Editions

Pub. Date: 2020

pages: 302

ISBN: 978-981-4928-38-0

N'oubliez pas de vous connecter ou de vous créer un compte pour consulter l'intégralité du livre
How can Brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and

How can Brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and as young as Singapore, its brand is its most valuable asset, as seen in its stunning ascent from Third World to First World in just 30 years since 1965, spearheaded by targeted country branding that builds on unique, longstanding brand attributes. This fully revised and updated edition of Brand Singapore analyses the challenges and opportunities of its latest repositioning for a post-Covid-19 world. The book also examines major events of the last four years since the Second Edition, including the “Passion Made Possible” country brand concept, the 2020 General Election, the reserved Presidency and the Singapore Bicentennial’s revised perspectives on 700 years of ancient history. “A must-read for all policy-makers and business leaders. The secret of Singapore’s success is precisely uncovered by Koh Buck Song.” – Yasu Ota, Nikkei Asian Review, Japan

See all description...

Score ?

0

Public Bookshelves

0

see more...

Private Bookshelves

0

see more...

Courses

0

see more...